Formula, Use, Brand

AREPO Formula.

What's inside the tablet.

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Familiar from the first brush.
Three steps:

  1. 1.Chew one tablet
  2. 2.Brush for 2–3 minutes
  3. 3.Rinse with water

What's inside the tablet.

Common base – 14 functional ingredients.

01

Calcium hydroxyapatite.

Enamel remineralization, fills micro-cracks at molecular level.

02

Dicalcium phosphate dihydrate.

Gentle abrasive. Releases Ca²⁺ and phosphorus ions during brushing.

03

Xylitol.

Anti-cavity. Suppresses S. mutans, stimulates saliva production.

04

Papain (papaya extract).

Cysteine protease – enzymatic plaque breakdown without peroxide.

05

Bromelain.

Breaks down biofilm and pigments from tea, coffee, tobacco.

06

Sodium cocoyl isethionate.

Gentle foaming agent based on coconut oil. SLS-free.

07

Croscarmellose sodium.

Superdisintegrant – ensures rapid dissolution in mouth.

08

Microcrystalline cellulose.

Tablet binding structure. Acts as a gentle mechanical cleanser during brushing.

Plant extracts and essential oils vary by line. Full formula of each – in the catalog.

What's not in our formula.

Deliberately excluded.

These components are common in mass-market toothpaste. They are either ineffective or have side effects on the oral mucosa and microbiome.

  • SLS / SLES,
  • Parabens,
  • Microplastics,
  • Triclosan,
  • Artificial dyes,
  • Titanium dioxide,
  • Glycerin,
  • Propylene glycol.

Brand principles.

What matters to us.

01

Clean formula.

Only functional ingredients with scientific backing. Every component works.

02

Eco packaging.

Glass jars, metal tins, kraft refills. No plastic or microplastic.

03

Innovative format.

Precise dosage instead of a tube. Zero waste, travel-friendly.

04

Transparent pricing.

Pay for quality and format, not the brand. Made in Russia.

Our journey.

From idea to 11 formulas.

2022

Idea.

Orthodontist conceptualizes tablet toothpaste for the Russian market.

2023

R&D.

Eighteen months of lab testing with pharmacologists. TR TS declarations and GOST certificates.

2024

Launch.

First lines on sale – from classic mint to whitening and sensitive.

2025

Growth.

Refill format, B2B direction. Range expanded to 11 formulas in 4 categories.

Choose your formula.

11 formulas in 4 categories. Whitening, restoring, refreshing, therapeutic.

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AREPO formula – ingredients, how to use, brand | AREPO